Want to bet that Back Protectors are as popular as Ski Helmets in 5 Years?

Hi,

 

It's Ted. Remember when most skiers didn't wear helmets? I raced World Cup against guys my age who wore hats, not a helmet. Crazy! People thought they were bulky, heavy, uncomfortable, and not cool. Helmets are now slim, light, and comfy, and you look weird without one. They could also save your life.

 

Back Protectors are thought of as bulky, stiff, hard, and uncomfortable, and only for racers. And they were, until we at SHRED. invented the first soft back protector. Soon after, the market followed, yet always a few steps behind. Now they'll be chasing again. We just released our new Back Protector 2ndSkin. It's ultralight and ultra-thin, so comfortable you will forget you are wearing it. It could also save your life.

 

So back to the bet: Will Back Protectors be as popular as ski helmets in 5 years? Nowadays, Back Protectors are commonplace in Big Mountain, park, and freeskiing, and now mandatory in racing. (Remember when helmets weren't?) I won't let me kids ski without them. (Am I that dad?). So will they be as popular as helmets? Probably not but I bet the gap will be tight. 

 

It's time to be an early adopter. Click here to put one on and forget you are wearing it. It might save your life.

 

Have a great season,

 

Ted

 

Ted Ligety | Co-Founder, Chairman, Chief Brand Officer

SHRED.  | Park City, Utah

Built for skiers, snowboarders, and mountain bikers seeking to boost their confidence and master the mountains. SHRED.'s revolutionary eyewear and protection enhances your performance to unlock your inner pro and maximize your fun. #ComeSHREDwithUs #TECHNICALLYfun

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