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Coverage Update: AMASS Brands Inc. (AMSS), Premium Beverage Maker with Three #1 Nielsen-Ranked Brands, Returns to the Top Spot on Alpha Wire Daily's Watchlist for Monday, June 29, 2026 |
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Check Out (AMSS) This Morning… |
June 29, 2026
Three #1 Nielsen Brands. One Profile. Why (AMSS) Just Hit Our Watchlist — Again |
Dear Reader, |
Some names deserve a second look. This is one of them. |
AMASS Brands, Inc. (Nasdaq: AMSS) has been on our radar before — and the readers who were paying attention when we first covered it may have a good idea exactly why it's back. |
The company has done something that most newly listed Nasdaq names simply don't do: it kept executing. Quietly, consistently, and across multiple fronts at once. |
In just the past few weeks, it’s earned 3 separate number-one rankings — all confirmed by Nielsen retail data, launched a brand-new product category and already started distribution, secured a national shelf expansion at one of America's most recognizable premium grocery chains, and most recently, gained a strategic equity foothold in what has been described as one of the most consequential consumer growth stories of the coming decade. |
Every announcement like the above can attract attention and impact demand. And with a float of approximately ~7.5M shares, those shifts have the potential to generate significant moves. |
The numbers are already impressive, including more than $80M in cumulative revenue, 5.7M+ bottles sold, and a presence across more than 40,000 points of sale — and now the story has more chapters than it did the first time we covered it. When a name with this kind of commercial track record keeps adding potential catalysts, it tends to be worth watching more than once. |
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AMASS Brands Group is a Santa Maria, California-based premium beverage platform built around brands at the intersection of craft, wellness, and modern drinking rituals. Per its SEC S-1 filing, the company operates across three core segments: non-alcoholic and zero-proof beverages, functional wellness products, and "Alcohol 2.0" — better-for-you alcoholic beverages with lower ABV, cleaner ingredients, and design-forward positioning. |
Its portfolio spans 16+ active brands and includes some of the most culturally visible names in premium beverages today. Summer Water Rosé — the zero-sugar, #1 selling premium domestic rosé in the U.S. according to Nielsen — anchors the wine portfolio. Good Twin Non-Alcoholic Wine, now the #1 organic non-alcoholic wine brand in the U.S. by dollar share (Nielsen, four weeks ended April 18, 2026), leads the zero-proof segment. Calirosa Tequila, co-founded with Adam Levine and Behati Prinsloo and acquired by AMASS in 2024, leads the celebrity-backed spirits vertical. De Soi, a non-alcoholic aperitif co-founded with Katy Perry, adds a minority-interest stake in the premium no/low-alcohol segment. Premium organic wine imports — including Pizzolato, Biokult Österreich, and Maison Raymond — complete the European sourcing dimension. |
On the functional side, (AMSS) launched its first branded electrolyte line — AMASS Electrolyte Mixers — in May 2026, entering a global market estimated at approximately $40B in 2025 and projected to exceed $80B by 2034, according to Fortune Business Insights. Products are formulated with clean-label, non-GMO, gluten-free, and vegan ingredients — zero added sugar, 20 calories or fewer per serving — designed to be consumed alone or as a mixer with spirits or non-alcoholic alternatives. |
Distribution runs primarily through the U.S. three-tier system — wholesale, on-premise, and retail channels — supplemented by selective direct-to-consumer activity. In 2023, AMASS acquired the operating assets of Winc, adding Summer Water and other core wine brands, a direct-to-consumer infrastructure, and COO Erin Green, formerly Winc's COO, to the platform. |
AMASS is uniquely positioned to serve a truly massive customer base. |
The global non-alcoholic beverages market was valued at approximately $1.39T in 2025 and is projected to reach $2.55T by 2033, expanding at an 8.0% CAGR, according to Grand View Research. Within that macro envelope, the global functional beverages segment sits at approximately $181.65B in 2026 and is projected to reach $372.43B by 2034, at a 9.39% CAGR. Per the company's own S-1 filing, the U.S. functional beverages addressable market alone was estimated at $51.84B in 2025, growing to $71.03B by 2030. |
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The electrolyte drinks sub-segment — where (AMSS) entered with its Electrolyte Mixers — is projected by Fortune Business Insights to grow from approximately $40B in 2025 to more than $80B by 2034, driven by wellness-oriented consumers seeking low-sugar, functional hydration outside traditional sports drink formats. The non-alcoholic RTD (ready-to-drink) beverage market is separately forecast to expand from $847.69B in 2026 to $1.41T by 2034 at a 6.59% CAGR. |
A WHO Global Status Report found that total global alcohol per capita consumption declined by 12% between 2010 and 2022. Studies in 2025 showed 71% of European consumers are actively reducing or limiting alcohol consumption. AMASS's non-alcoholic and low-ABV portfolio is structurally positioned to capture this secular tailwind rather than fight it. |
Why (AMSS) Caught Our Attention |
The pace of announcements out of (AMSS) since its May 20, 2026 direct listing has been unusually active for a company in its first weeks. |
Nasdaq Direct Listing Completed |
AMASS Brands completed its Nasdaq direct listing on May 20, 2026 at a $16 reference level, with shares opening at $17. The direct listing did not involve the issuance of new common shares by the company. The listing was facilitated by Maxim Group LLC as financial advisor. AMASS entered public markets with $80M+ in cumulative revenue, 5.7M+ bottles sold, and more than 40,000 points of sale already established across nine core brands. |
Good Twin Claims #1 in U.S. Organic Non-Alcoholic Wine |
On May 27, 2026, AMASS announced that Good Twin had claimed the #1 organic non-alcoholic wine brand ranking in the U.S. by dollar share, according to Nielsen retail sales data for the four weeks ending April 18, 2026. The brand holds a 35.43% dollar share — representing more than one in every three dollars spent in the segment — and delivered +122.2% dollar sales growth year-over-year. The broader organic non-alcoholic wine category grew 41.1% in the same period, meaning Good Twin significantly outpaced its own category. |
Launch of AMASS Electrolyte Mixers |
The day after the Good Twin announcement, AMASS launched AMASS Electrolyte Mixers, its first branded entry into the functional wellness beverage space. The RTD line — zero added sugar, ≤20 calories, formulated with Pacific sea salt and essential electrolytes — is available through direct-to-consumer channels and select retail partners, with broader national distribution planned throughout 2026. The global electrolyte drinks market was cited by the company at approximately $40B in 2025, projected to exceed $80B by 2034, per Fortune Business Insights data referenced in the press release. |
Distribution Partnership with Great Lakes Wine & Spirits |
AMASS announced on June 5, 2026 that Great Lakes Wine & Spirits had become the first U.S. distribution partner for AMASS Electrolyte Mixers. Great Lakes has served Michigan's beverage market for nearly 80 years, distributes more than 6,000 wine labels and 3,000 spirits products to accounts across every county in the state, and recently launched a dedicated division focused on alternative and better-for-you beverage categories. The partnership establishes the Electrolyte Mixers' first commercial distribution footprint and marks the beginning of AMASS's national rollout strategy for the line. |
Pizzolato MUSE Claims #1 in U.S. Organic Sparkling Wine; Whole Foods Rollout Begins |
On June 10, 2026, AMASS announced that Pizzolato MUSE had claimed the #1 position in the U.S. organic sparkling wine category based on dollar share, according to Nielsen data for the four weeks ended May 16, 2026. Pizzolato holds a 27.63% dollar share — more than double its nearest competitor — and gained 2.48 share points year-over-year, the largest share gain among the top five brands in the category. Simultaneously, Pizzolato's Mini, 750mL, and 1.5L formats began a nationwide rollout across Whole Foods Market locations on June 1, 2026. Calirosa Tequila was also introduced into select Whole Foods Market locations in California as part of the same retail expansion initiative. |
Breaking Into T-H-C Beverage Space |
On June 24, 2026, (AMSS) announced taking a Simple Agreement for Future Equity stake in Afterdream, a T-H-C beverage brand formulated with organic lion's mane mushrooms and L-Theanine — securing at least a 15.67% fully diluted ownership stake. Afterdream is already distributed across seven states with a 42% returning customer rate year-to-date and gross sales up 43% over the prior 90 days, positioning (AMSS) at the early stages of what CEO Mark Thomas Lynn called "one of the most important growth stories in beverage over the next decade." |
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8 Reasons (AMSS) Is at the Top of Our Watchlist for Monday, June 29, 2026 |
1. Three #1 Rankings: The platform behind (AMSS) now holds the #1 Nielsen-ranked position in U.S. organic non-alcoholic wine, #1 in U.S. organic sparkling wine, and #1 in U.S. premium domestic rosé — a multi-category leadership position that few beverage companies of any size can claim. |
2. Functional Expansion: (AMSS) entered the electrolyte drinks market — projected to grow from ~$40B to more than $80B by 2034 per Fortune Business Insights — with its first branded functional product just weeks after going public, signaling active platform expansion rather than a static portfolio. |
3. Macro Tailwind: The WHO has documented a 12% decline in global alcohol per capita consumption between 2010 and 2022. (AMSS) is one of the few multi-brand platforms built from the ground up to serve this shift — across spirits, wine, and non-alcoholic alternatives. |
4. Whole Foods Distribution: The national Whole Foods rollout for Pizzolato MUSE, combined with Calirosa Tequila's entry into select California Whole Foods locations, meaningfully expands (AMSS) retail footprint into one of the country's leading premium and natural grocery channels — a distribution win that speaks to brand quality and category positioning. |
5. Celebrity Brand Architecture: Calirosa Tequila, co-founded with Adam Levine and Behati Prinsloo, and De Soi, co-founded with Katy Perry, give AMASS cultural marketing leverage that most micro-cap consumer brands can't replicate. |
6. New T-H-C Entry: (AMSS)’s ownership stake in Afterdream positions the company at the early stages of what CEO Mark Thomas Lynn called "one of the most important growth stories in beverage over the next decade." |
7. Tight Float: With approximately ~7.5M shares listed as available to the public, (AMSS) carries the kind of float that can create the potential for outsize moves if demand shifts. |
8. Access to New Capital Market: (AMSS) completed its Nasdaq direct listing just weeks ago in May 2026, meaning the institutional research cycle is still in early innings. With first public-company quarterly earnings expected approximately August 2026, the fundamental picture could sharpen. |
Take a Look at (AMSS) Now |
We don't bring names back to the top of our watchlist lightly. |
What put (AMSS) back onto our radar is the pace and quality of the company’s milestone announcements. Three category-leading rankings don't happen by accident. A distribution partnership secured less than two weeks after a product launch signals real commercial infrastructure behind the scenes. A strategic equity position in an adjacent emerging segment — taken while the company is still in the earliest innings of its public market life — points to a management team thinking several moves ahead… and executing. |
The Whole Foods rollout is just getting started. The Great Lakes distribution partnership for the Electrolyte Mixers line is in its first weeks. The Afterdream SAFE ownership stake is the newest layer of the story — one that hasn't yet worked its way into the broader conversation. And with first public quarterly earnings expected around August 2026, the institutional research cycle on AMASS is still in its earliest stages. |
We'll be watching (AMSS) closely this morning, June 29, 2026. We encourage you to do the same. |
Sincerely, |
Ryan West
Chief Editor
Alpha Wire Daily |
AlphaWireDaily.com (“AlphaWireDaily” or “AWD” ) is owned by GG Media Holdings LLC, a multi member limited liability company. Data is provided from third-party sources and AWD is not responsible for its accuracy. Make sure to always do your own research and due diligence on any day and swing profile AWD brings to your attention. Any emojis used do not have a specific defined meaning, and may be used inconsistently. We do not provide personalized in-vest-ment advice, are not in-vest-ment advisors, and any profiles we mention are not suitable for all in-vest-ors. |
Pursuant to an agreement between GG Media Holdings LLC and TD Media LLC, GG Media Holdings LLC has been hired for a period beginning on 06/29/2026 and ending on 06/29/2026 to publicly disseminate information about (AMSS:US) via digital communications. Under this agreement, TD Media LLC has paid GG Media Holdings LLC fifteen thousand USD (“Funds”). To date, including under the previously described agreement, GG Media Holdings LLC has been paid thirty thousand USD (“Funds”). These Funds were part of the one hundred thousand USD funds that TD Media LLC received from a third party named Goldwyn Media LLC who did receive the Funds directly or indirectly from the Issuer and does not own stock in the Issuer but the reader should assume that the clients of the third party own shares in the Issuer, which they will liquidate at or near the time you receive this communication and has the potential to hurt share prices. |
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