Wednesday, 26 February 2025

The Lenses I Trust—Every Run, Every Condition

Hey team,
 
I get asked all the time what lens I use when I'm skiing. The reality is, I don't think about it—because I don't have to.

I only use SHRED.'s Contrast Boosting Lens 2.0 system. I wish I had SHRED.'s performance-enhancing CBL 2.0 when I was racing, with our current racers placing 11 places better than their average in flat and low-light conditions. I don't want to think about lens choice, flat light, stormy, bluebird; it doesn't matter. I don't swap lenses, I just ski.
 
Contrast Boosting Lens™ 2.0 ICE is my go-to for every winter day, no matter the conditions. Flat light, stormy skies, bluebird days—it doesn't matter.
 
But when I'm in my beer league races, back in the gates under artificial lights, Contrast Boosting Lens™ 2.0 NIGHTTIME is the lens I trust. Standard lenses—even clear ones—scatter light and create reflections that throw off my depth perception. NIGHTTIME eliminates that distraction, so I can focus purely on my turns.
 
And when spring rolls around, it's Contrast Boosting Lens™ 2.0 GLACIER all the way. Starting in late March, through summer laps at Mt. Hood, the intense sun and high-altitude glare are no joke. GLACIER gives me the clarity I need without squinting my way through a run.
 
I know what I need out of my lenses. SHRED. built them to meet that standard—and they'll do the same for you. Check out the full system here: Explore the Contrast Boosting Lens 2.0 System.
 
See you on the mountain,

Ted
 
Ted LigetyCo-Founder, Chairman, Chief Brand Officer
SHRED.  | Park City, Utah

Built for skiers, snowboarders, and mountain bikers seeking to boost their confidence and master the mountains. SHRED.'s revolutionary eyewear and protection enhances your performance to unlock your inner pro and maximize your fun. #ComeSHREDwithUs #TECHNICALLYfun

THIS MESSAGE IS INTENDED ONLY FOR THE USE OF THE INDIVIDUAL ENTITY TO WHICH IT IS ADDRESSED AND MAY CONTAIN INFORMATION THAT IS PRIVILEGED, CONFIDENTIAL AND EXEMPT FROM DISCLOSURE. If the reader of this message is not the intended recipient or an employee or agent responsible for delivering the message to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by contacting the sender in the "from" line, and then destroy the message you received. Thank you.
 


You received this email from SHRED. | AAS SRL. If you would like to unsubscribe, click here.

No comments:

Post a Comment